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Tariffs, Uncertainty, and Resilience: Lessons We Can’t Ignore

—By Narratives Inc.

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This article has been collectively authored by Somia Sadiq (Founder), Conor Smith (Senior Partner), and Desirée Thériault (Partner).

A diverse group of individuals gathered around a table, focused on a piece of paper as they share ideas and work together.

The recent escalation of tariffs between the U.S. and Canada has once again disrupted economic predictability. For those of us in the consulting sector - particularly in community and social planning - these developments don’t just sit on the periphery of policy debates; they land directly on our desks. And while it’s easy to get lost in the technical details of trade disputes, the bigger question is: How do we navigate the chaos?

The Ripple Effects on Canadian Consulting Firms

When tariffs rise, so do costs - on materials, goods and supply chains. But for those of us who work in consulting, it’s easy to assume that these macroeconomic shifts have little direct impact on our sector. After all, we’re not importing steel or exporting lumber. However, economic strain trickles down into every industry, and community planning is no exception.

Governments, nonprofits, and community organizations that hire consulting firms often find their budgets squeezed in response to economic uncertainty. When food prices rise and household costs soar, funding for community initiatives becomes harder to secure. If your model relies on collaboration with communities where significant portions of fees are shared, budget constraints can shrink project funding even further. The organizations we support will feel the pressure, and in turn, so will we. A struggling economy means fewer projects, slower decision-making, more prickly clients, and longer implementation timelines. If we fail to recognize these connections, we fail to prepare.

Understanding the Broader Impact on Workplaces

As economic pressures mount, they inevitably raise questions within workplaces beyond just wages. While salary conversations are among the most difficult, i.e., if the cost of living rises, it’s fair to expect wages would too, but unfortunately that is not always the case, broader workplace impacts must be acknowledged. Workplace morale and mental health are deeply affected by financial strain, job insecurity, and increasing workloads. Uncertainty leads to stress, burnout, and disengagement, creating environments where employees struggle to remain productive and motivated.

Additionally, organizations are facing mounting pressure to operate more efficiently, leading to tighter project timelines, and resource constraints. Consulting firms are experiencing client and contract uncertainty, with projects delayed, budgets reduced, and long-term partnerships put on hold as financial unpredictability looms. These disruptions create instability not just for businesses but for the individuals whose livelihoods depend on them.

In response, companies are shifting their strategic priorities, focusing on recession-proof services, rethinking business models, and diversifying revenue streams. This is a time that calls for adaptability, not just in leadership but across entire organizations. A rigid business model may not survive, but one that is dynamic and responsive to change will be far better positioned for resilience.

Building Resilient Societies, Not Just Resilient Workplaces

There is a tendency to talk about resilience as an individual trait, something employees and organizations must cultivate within themselves. And while resilience at a workplace level matters, businesses alone cannot shoulder the burden of societal resilience. We need strong, adaptive communities that support the foundation for economic recovery and innovation so that resilience is fostered across all the spaces we inhabit - our workplaces, our homes, and our broader communities.

This is where community planning, social programming, and economic policies intersect. The ability to weather economic storms is not just about corporate agility; it’s about ensuring that our broader social structures - public services, affordable housing and food security - are strong enough to support individuals when industries fluctuate. Consulting firms in this space have an important role to play in shaping those structures, advocating for investments that foster long-term resilience beyond just the workplace. When governments look for ways to adapt, communities seek plans to guide change, and businesses invest in strategies to thrive, many will look to us for new ideas, innovative thinking, and the best that our disciplines have to offer. We must be prepared for this call.

Two individuals are holding a document, engaged in discussion.

What This Means for Leaders

For leaders in the consulting sector, these turbulent times call for more than just financial prudence. They demand a nuanced approach to leadership itself.

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    Communicate the Bigger Picture – Employees need to understand how economic shifts affect the organization. Transparency builds trust and helps mitigate fear-driven assumptions. In communicating the big picture, share tools to help spot misinformation and help teams understand the strategies behind economic negotiations so they can engage with the situation beyond the headlines.

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    Invest in Adaptability – Resilience-focused organizations anticipate change rather than react to it. This means diversifying service offerings, expanding client bases, fostering cross-sector collaborations, and investing in skill diversification among teams. Adaptability presents an opportunity to embrace collaboration over competition - both within teams and externally.

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    Uphold Your Values – Economic downturns test our values. Supporting well-being should be at the forefront of leadership priorities. This doesn’t mean avoiding difficult conversations or withholding critical information to spare feelings. It means working together to navigate uncertainty. Working together can look different for different people, but regardless of the approach, caring about your teams and their well-being should remain non-negotiable.

What This Means for Employees

For employees trying to navigate these unpredictable shifts, a few strategies can make a difference:

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    Stay Informed – Understanding economic changes can help you anticipate challenges and make informed decisions about career moves, salary expectations, and personal finances. Staying informed means knowing how to sift through the noise and consume information responsibly. Now is not the time to close your eyes and pretend nothing is happening - it’s time to give those glasses a solid wipe and look around.

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    Be Flexible – Adaptability isn’t just a corporate strategy; it’s an individual one as well. The more skills you nurture, the more collaborations you foster, and the more effectively you learn to lean on one another, the stronger the community you build - and the more resilient you become in shifting job markets.

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    Normalize Bigger Conversations – Economic uncertainty is not just a workplace issue. Participate in broader community dialogues about economic policy, social planning, and local resilience initiatives. Yes, discussing politics and economic policies can be uncomfortable for many Canadians, who often prefer to talk about the weather or how busy we are for the tenth time in a day. But now is the time to practice working through discomfort. Normalize difficult conversations. If we do it, the younger generation watching us will as well.

Final Thoughts: Keep Talking, Keep Preparing

In times of uncertainty, silence is the enemy. The more we talk - about policy impacts, economic realities, and resilience beyond just the workplace - the better positioned we are to weather what’s ahead. Consulting firms in Canada will feel the impact of these economic shifts, just as every industry will. But by acknowledging the ripple effects, equipping ourselves with knowledge, and fostering adaptability, we stand a better chance of not just surviving the chaos but shaping something better from it.

Resilience isn’t just an individual effort or a workplace initiative. It’s a collective pursuit, one that depends on the strength of our communities, the foresight of our leaders, and the adaptability of our collective mindset. Most importantly, it depends on our willingness to engage in the conversations that matter.

Somia Sadiq, Founder

Conor Smith, Senior Partner

Desirée Thériault, Partner