What is it that Planners do?
When I was considering going to planning school, I had the opportunity to sit down at a planner’s office and talk about the profession. Although I had come prepared with a series of questions, my hosts opened the conversation with a question of their own: “what do you think we do?” This question has stuck with me through the years. Today, I think of it the same way I did then: it is both an easy question to answer and a difficult one.